What a brilliant, brilliant campaign the “Hidden Pizza” is…..especially when I have spent all my money on wine and…. – ummm that’s pretty much it I think? – over the weekend and am now surviving on one dollar until Thursday!
Essentially, the campaign is promoting a Hidden Pizza restaurant in Fitzroy, where Pizza with flavors such as Margarita, Prawn and Hot Salami are completely and utterly free. The only catch is that wannabee diners must first find the phone number of the Hidden Pizza venue! Only then will you be able to phone in your order and be told where to collect your pizza. There is a Facebook user group and a website but no address and no phone number! People have to use their detective and researching skills!
So what should people do? The official tip for finding the phone number is to go to the most obvious place you would look for one….a product/service that has probably decreased in business since the invention of the internet (and probably more influential on the decline of this companies business would be Google!). Being a PA I picked this up straight away, as it is my job to find answers to random queries all the time and I do consider myself quite good at this – I would feel ditzy if I failed to find this! If anybody, however, is still stuck here is my little clue: Once upon a time somebody was ‘Not Happy Jan’ at not being advertised here!
Be quick though….this campaign is only running until Anzac day!
Tags: fitzroy, Hidden Pizza, pizza
